JD.com has finalized its voluntary public takeover of CECONOMY AG, securing 59.8% of the company’s share capital and voting rights for a total of €1.335 billion. The transaction, completed through an indirect subsidiary, grants JD.com operational oversight of CECONOMY while folding its financial results into JD.com’s consolidated statements starting November 12, 2026. When combined with the 25.3% stake held by JD.com’s partner Convergenta, the Chinese retailer now controls 85.2% of CECONOMY’s shares.
The offer, set at €4.60 per share, received necessary regulatory approvals, including clearance from EU merger control and foreign subsidies oversight. The business employs over 50,000 people and reported 53 million loyalty members in 2025, handling 2.2 billion annual customer interactions.
Building Europe’s Next-Generation Electronics Platform
JD.com and CECONOMY have outlined a shared vision to create Europe’s leading consumer electronics platform. JD.com CEO Sandy Xu described the alignment of both companies’ strategies, noting CECONOMY’s established brand recognition and multi-channel retail capabilities. Xu stated that they can now start to implement their vision and bring it to life.
CECONOMY CEO Remko Rijnders framed the takeover as a transition from strategy to execution. He said that they can now move from vision to action, combining their local expertise and customer relationships with JD.com’s technology and logistics capabilities to deliver an even better experience for European consumers. The deal preserves CECONOMY’s operational independence, with no immediate changes planned to its workforce, employee agreements, or physical store network. JD.com has committed to maintaining CECONOMY’s iconic brands and customer relationships while integrating its digital and physical retail channels.
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The acquisition does not disrupt CECONOMY’s existing operations. All 1,000-plus stores and 50,000 employees will continue as before, ensuring business continuity while enabling JD.com to invest in technology and logistics improvements. The collaboration will prioritize strengthening customer relationships and expanding CECONOMY’s multi-channel platform.
Regulatory conditions require JD.com to offer its logistics and technology services to other retailers on equivalent terms, which could indirectly benefit competitors in sectors like DIY and home improvement. The requirement prevents the creation of an exclusive advantage for CECONOMY alone.
Both companies have begun the implementation phase, emphasizing collaboration to drive innovation and enhance consumer experiences. The next steps involve integrating JD.com’s technology systems with CECONOMY’s local operations.
This condition prevents the creation of an exclusive advantage for CECONOMY, ensuring broader access to JD.com’s supply chain expertise across retail sectors. The move could indirectly raise industry standards for delivery speed, inventory management, and digital integration.
