Wayfair Inc. reported strong financial results for its third quarter of 2026, with total net revenue of $3.4 billion, marking a 9.7% increase year over year. The company’s U.S. business saw particularly robust growth, with net revenue rising 11.4% to $3.0 billion. This quarter’s performance highlights Wayfair’s continued momentum in the home goods market, with gross profit reaching $1,012 million, or 29.6% of total net revenue.
U.S. Market Leads Growth
The U.S. market was the primary driver of Wayfair’s success, with double-digit revenue growth despite a relatively flat category performance. CEO Niraj Shah highlighted this achievement, noting that the company had “at a pace we had not seen in several years.” Shah attributed this growth to a 12% increase in orders and a 4.7% rise in active customers, reaching 22.2 million by the end of September 2026. Repeat customers placed 80.0% of total orders delivered in the third quarter of 2026, compared to 80.1% in the third quarter of 2025.
This growth flowed through to the bottom line, with an Adjusted EBITDA Margin of 6.9%, the best Q3 result since 2020. Shah emphasized, “The momentum we have on orders and customers give us confidence that our share gains are structural, and we are still in the early innings.”
International Business Faces Headwinds
While the U.S. business thrived, Wayfair’s international operations faced challenges. International net revenue decreased by 2.3% to $380 million, though the company noted that International Net Revenue Constant Currency Growth was (1.8)%. Despite these headwinds, Wayfair’s overall financial health remains robust, with a net income of $62 million and a Non-GAAP Adjusted EBITDA of $236 million. Cash reserves stood at $1.1 billion, with total liquidity reaching $1.5 billion.
Mobile Shopping Gains Momentum
Wayfair’s digital strategy continues to evolve, with 64.4% of total orders placed via mobile devices, up from 63.0% the previous year. This shift shows the growing importance of mobile commerce in the home goods sector. The company’s ability to adapt to changing consumer behaviors, such as the increased reliance on mobile platforms, has been a key factor in its resilience and growth.
Looking ahead, Wayfair’s leadership expressed confidence in sustaining its growth trajectory. With a strong U.S. performance and a solid financial foundation, the company is well-positioned to work through the evolving retail market. The LTM net revenue per active customer increased by 3.1% to $596, and orders per customer rose to 1.90, reflecting improved customer engagement and spending.
