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Reviews as a Marketing Tool

Reviews have become an integral part of online marketing tools.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. People confirm the value of services and products by going through testimonials of other users. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Business enterprises should take advantage of this knowledge to win more customers. Good ratings and reviews would sell the company well to potential customers.

One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.

The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. For most applications, there are options that make it unnecessary to buy a plug-in. Google offers a plug in called Google places reviews. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.

Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.

Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.

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